Vote Against Plain Vanilla
Please don't misunderstand. I am not condemning a deliciously rich scoop of vanilla ice cream. Vanilla actually tops chocolate on my "favs" list every time. But I am firmly against and vote "no" to plain vanilla positioning. We live in an over communicated world and generalities simply don't cut it. More
Social Marketing - Gold Rush or Bust?
No matter what business sector you’re in – business-to-business or business-to-consumer - it’s hard to escape the news - and hype - about social media. Is it the next marketing gold rush? No, it’s just another element that may or may not fit into your sales-building marketing plan. More
Aha Says Welcome to the Blogsphere
Welcome to Aha Communication's blog forum – No Nonsense Marketing. We formed Aha Communications around a core belief: that small and medium-sized businesses are the lifeblood of our economy. More