Aha assists Now Playing Austin with its debut

New ad, logo, and “Go. See. Do." tagline aimed to drive traffic to new site

AUSTIN, Texas – April 25, 2007 – If you have a penchant for plays, go crazy for concerts, or enjoy getting sucked into sporting events, a new marketing campaign aims to help you find a one-stop shop for information and tickets.

Austin-based Aha Communications is helping launch NowPlayingAustin.com, Central Texas’ largest, best and most comprehensive database of art, cultural, music and sports events taking place in the region. The site offers a complete calendar listing of every type of event, plus information about classes and workshops, jobs, auditions, organizations, venues, public art, individual artists and has links to purchase tickets.

The site had a “soft launch" in December, and has been updated and perfected since that time. Aha Communications created the service’s brand work, including the logo and tagline “Go. See. Do." on a pro-bono basis. The firm was recently retained to develop a new advertising campaign designed to inform the general public of the new service.

NowPlayingAustin.com’s inaugural ad will appear in the May issue of Austin Monthly and planning is underway for a full blown promotional program.

“Aha Communications has been totally awesome," says Latifah Taormina, executive director of the Austin Circle of Theaters, or ACoT. "They don't just make up something and try to sell you on it. They listen, they ask questions, they get to your essence. And then they come up with their Aha! And it's so on the mark. I'm thrilled. They say a good brand cuts through the clutter and speaks with one voice. I think that's what Deborah Pfluger and her Aha Communications team have given Now Playing Austin. We're very excited — and ever so grateful."

NowPlayingAustin.com is a service of the Austin Circle of Theaters (ACoT), a 32-year-old nonprofit performing arts service organization for Austin and Central Texas. ACoT's history as a ticketing and information center for the arts coupled with its many services designed to strengthen the arts community and bring new audiences to the arts inspired its search for a comprehensive arts calendar information and ticketing system.

About Aha Communications Inc.
Austin-based Aha Communications Inc. is a “no nonsense" marketing services company. Founder Deborah Pfluger launched the company in November, 2006, with the goal of helping businesses and organizations get the marketing materials they need to promote their businesses in a hassle free, responsive relationship. The company’s results-oriented team creates exposure for our clients by providing sound marketing strategies and an array of services, including websites, product launches and promotions, advertising, branding, and direct marketing. For more information, please visit: (www.getaha.com).

About NowPlayingAustin.com
NowPlayingAustin.com is the leading online resource for Arts and Cultural information for Austin and Central Texas. It offers the largest database of area Arts and Cultural events, including sports and recreational events, as well as additional listings of classes and workshops, jobs, auditions, organizations, venues, public art, and individual artists. NowPlayingAustin.com is a project of Austin Circle of Theaters (ACoT), a 32-year-old nonprofit performing arts service organization for Austin and Central Texas. For more information, please visit: (www.NowPlayingAustin.com).